Sanjay Edwin Balasundaram

Success Conditioning & Transformation Coach
Co-Founder and Chief Executive Officer, Work Skills Experts
Co-Founder, Life Skills Experts

Sanjay is an author, musician, storyteller, entrepreneur and a motivating executive-level team leader,
with 27+ years of global experience (20 years across the US, UK, Germany, France, Italy, Israel and
India) in delivering results that increase shareholder value. His international career transpired
through Silicon-valley start-ups to managing multi-million dollar global product lines for Fortune 500
firms, and is characterized by a customer-centric mind-set, championing entrepreneurial initiatives
and a focus on profit contribution. Sanjay’s most recent corporate experience was as Senior Vice
President at NDTV, Business Development & Strategic Alliances.

As an entrepreneur, Sanjay is the founder of the award-winning children’s personalized books site, Sanjay continues to innovate, combining technology with business models in bringing
new value to customers worldwide. His current projects focus on people – leveraging his
management and life experiences to condition others for success:

Extending his passion for growing people professionally, for the past decade Sanjay also assists in
meaningful transformations in the personal lives of the leaders he coaches – helping them find
peace, love, happiness, forgiveness and reconciliation in their roles as spouses or parents.

His passion to strengthen families drives him to be a role model of what an involved husband and
dad looks like!

Through Work Skills Experts (, Sanjay helps senior leaders raise their standards
of performance and fulfil their potential with meaning and purpose. Clients include BlackRock,
Microsoft, Biocon, Wipro, Aricent and DLF Foundation, and educational institutions such as IIFT, IMI
and Manav Rachna University. Sanjay specialises in the Emotionally-Intelligent approach to
developing Managers into Leaders.

Sanjay has co-authored a book (with his son) to help Parents understand and appreciate the complex
world of Pokémon.

Sanjay is also on the Board at SAMADHAN (, a World Bank award-winning NGO
serving intellectually-disabled children in low income areas in and around Delhi.
Sanjay has an Executive MBA from the New York University Stern School of Business, where he
specialized in Marketing, Entrepreneurship and Venture Finance. He also has a MS in Computer
Science from the University of Minnesota and a B.Sc. from St. Stephen's College, Delhi.
Sanjay is an avid musician and composer, a keen swimmer and loves backpack adventures.


Posted on

April 30, 2018

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