Dilshad Master

Director, Operations and Business Development, Mercury Himalayan Explorations Ltd.

Dilshad has worked in the media and entertainment space for over 22 years. The broadcasting space was her playground and she has several television channel launches to her credit. Her last held broadcasting responsibility was as COO of UTV Entertainment and prior to that, she was the Senior Vice President of National Geographic Channel and The History Channel, heading marketing and programming. As Senior Vice President of STAR TV, she was responsible for the launch of the STAR brand in UK.

Her stints in senior positions at STAR TV, National Geographic Channel, and UTV Entertainment saw her gain deep insight into branding and positioning products in the entertainment space

“The traveler in me began to quibble when I realized I was tired of sitting on the other side of the desk. I didn’t want to send production crews across India, I wanted to go myself; I didn’t want to select locations sitting behind a desk, I wanted to see them first-hand. I then I realized it was really very simple to do that. I quit. I took up my next best passion after TV – travel and joined Mercury Himalaya Explorations Ltd. as their head of marketing and business development – the best career decision of my life!”, she says.

Diagnosed with cancer in 2012, Dilshad has decided time is way too short for planning anything. “I live by the taglines of my two favourite brands: “Just Do It” and “Impossible Is Nothing”, she says only half seriously. To know a little about her battle with cancer, read her blog here: http://www.mheadventures.com/my-everest- base-camp-trek-taught-me-that-impossible-is-nothing.html .

She has led treks to Everest Base Camp; tackled Grade 5 rapids on the wild Zanskar river in Ladakh; canoed in the back-waters of Cambodia; was the first and only female to lead a civilian trek to the Siachen Glacier “an amazing sheet of undulating white, with 40% less oxygen, no trees, just the dense black Karakoram range and deep blue skies. It’s a surreal world and our soldiers there are probably some of the toughest in the world” she says.

Dilshad loves writing about her travels and uses social media tools to urge friends to get off their behinds and see the world; savours her glass of Merlot; is constantly on the lookout for the perfect trekking shoes; her Oakleys and she can never be parted; her favourite funny movies are Cliff Hanger and Vertical Limits (“though I’m guessing they weren’t meant to be funny”), and she’s aiming to get back to swimming 36 lengths of a full sized pool someday. Dilshad has a Masters in Telecommunications Management from Michigan State University, USA.


Posted on

April 26, 2018

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