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Apourva is the Co-Founder & CEO of Life n Colors and Elate , a leading lifestyle & well-being firm in North India. Apourva is backed with more than 10 years of strong work experience in some of the reputed corporates in India where she gained strong business understanding including strategy, marketing & branding, organisational development and execution.
Before initiating her venture Life n Colors, Apourva served as the Head of Human Resources at Emergent Ventures India. She also worked in Fidelity India as Human Resource Manager where she brushed up her skills in human resource development. Both the organisations helped her in knowing the human physiology which is helping her immensely in the current profile.
Apourva’s passion for aesthetics is also supported by her qualification with a certificate course in Luxury and Lifestyle Management from IIM Ahmedabad. Started with its first office in Gurgaon in year 2013, Life n Colors is spread its services across major cities in India like New Delhi, Kanpur, Lucknow, Faridabad, Noida, and Chandigarh. She has recently ventured into well-being with her new baby Elate !
Her many achievements and single-track determination for designing has been appreciated with "Lady Boss 2018 Award Winner" in 2018 by Momprenuer Circle. Apourva lives in Gurgaon with her Husband Ashutosh and 9 years old daughter Tiaara. Apurva is a fitness freak and has deep interest in healthy food and balanced lifestyle.